While the domino effect started by the shocking leave of the Swatch Group that changed the course of traditional watch exhibition concept, another surprising move came from the luxury watchmaker Breitling. The brand, which is one of the very first names that declared its leave from the Baselworld Trade Show as of 2020, joined the FHH (Fondation de la Haute Horlogerie), the host organization for SIHH, as a brand partner.
This surprising decision from Breitling once again made all eyes turn to the major trade show organizations in the sector, Baselworld and SIHH, again while we already start to wonder about the next brand and its move.
