Two new models added by Dior to the Grand Bal Plume and Grand Bal Ruban collections manage to melt fashion and horology in the same pot.
We all agree that the importance of design and aesthetics cannot be denied, even when it comes to reading time. When choosing a model, we do not just look at its brand, we examine its details, we want to read the story behind it and want its design to affect us. Brands are also looking for ways to provide sensitivity and create a story, as well as reveal the aesthetics that will set it apart from others; seeing the design and aesthetics as an important element of competitiveness. As a result of the battles in this context, we see that precision and design in the early 20th century enabled the leading brands in the Swiss luxury watchmaking industry to dominate the global market.
The fact that wristwatches became a trend in the interwar period increased aesthetic concerns and turned them into fashion accessories and created a woman-centered market. With the integration of watches into fashion, many jewelry manufacturers (and fashion brands) also turned their eyes to this area. While this trend, which started in the 1920s, continues without slowing down today, many brands we see in the field of jewelry - fashion often show themselves in the field of watchmaking, with models that meet the definition of horology.
The traditional business model in this concept was accompanied by collaboration with the leading names in fashion design and jewelry making, on the one hand, with solidarity with Swiss watch manufacturers on the other hand. Dior was the first brand to adopt a serious diversification strategy, especially in watches. Putting watchmaking at the center of its brand strategy in 1968, Dior introduced its first collection with the initials "CD". The brand, which has earned a reputation for watchmaking and fashion in time, continues to attract the attention of both watchmakers and fashion followers with its new models.
Dior added two new 36mm models to the Grand Bal collection, where it combines valuable materials found in nature. Grand Bal Plume (Ref. CD153B2X1003) comes with a polished stainless-steel case, a rose gold ring, and a stainless-steel bezel decorated with round cut diamonds. Sapphire crystal with anti-reflection coating rises on the dial. The case back has a translucent white sapphire crystal display. The case shows resistance to water pressure up to 50 meters.
The rotor, decorated with colored jay hair, emphasizes the mother-of-pearl dial, while the time is read with golden-colored hands.
Dior Grand Bal Plume works with the automatic movement Dior Inversé 11 ½ and provides 42 hours of power reserve when fully wound.
The Swiss-made watch, limited to 88 pieces, is complemented by a black alligator strap and a buckle decorated with round cut diamonds.
The other Dior Grand Bal Plume model (Ref. CD153B2X1004) differs from the above-mentioned model with a yellow gold ring decorated rotor featuring peacock feathers and a white alligator leather strap.
There are two new models in the Dior Grand Bal Ruban collection. The models create a ball atmosphere with a bow illustrated by the balance on the dial. Ref. CD153B2X1005; It comes with a 36mm polished stainless-steel case and pink gold bezel covered with round cut diamonds. The case back has a sapphire crystal display with a mother-of-pearl effect. The case shows resistance to water pressure up to 50 meters.
The dial of the model adorns the blue set with pink gold thread; time is displayed again through the same colored arms.
The watch, limited to 88 pieces, is complemented by velvet lined with blue lambskin strap and a steel buckle decorated with round cut diamonds. The user is offered the option of extra black satin straps.
Another unique model of the collection (Ref. CD153B7X1002) comes with a 36mm pink gold case and a bezel made of pink gold, again filled with baguette stones. White and pink inlaid feathers adorn the watch's dial. Grand Bal Ruban model, limited to only 18, is complemented by a velvet strap lined with white lambskin. The user is offered the option of extra black satin straps.
Swiss-made watches run on the automatic movement Dior Inversé 11, which provides a 42-hour power reserve when fully wound.
