Maurice Lacroix, one of the solid names of entry and mid-range models, reinterprets the successful model family Aikon Master Grand Date in the integrated bracelet luxury sports watch segment, with colorful dials.
The popularity of bright and vibrant colors in the watch world continues at full throttle. The eye-catching tones, which find their place in the catalogs of many brands, regardless of price segment, bring traditional watchmaking to modern times, while emphasizing the entertainment factor, which is perhaps the most important element of this enjoyable hobby.
One of the last examples of this young trend comes from Maurice Lacroix, one of the deep-rooted names in Switzerland. The brand, which creates wonders, especially in terms of price/performance with its successful models at the entry and mid-level, brings together the original model family Aikon Master Grand Date, one of the most popular product groups of recent times, integrated bracelet luxury sports watch segment, with striking colors.
The new models come with a black PVD-coated stainless steel case designed with a diameter of 45mm and a height of 15mm. The faceted case, which is among the symbol details of the model family, is completed by a bezel embroidered with six claws, which is another signature element. The sporty case, with scratch-resistant sapphire crystals on the front and back, also houses a screw-in crown. The case which offers an appearance in harmony with the tactical air added by the black color with its mostly matte finish, is waterproof up to 100 meters, as in the previous models.
Aikon Master Grand Date hosts dials that stand out with their off-centered layout, which distinguishes the model family from the other series of the collection. The sub-dial with time display, small seconds counter, and double-digit date disc are available in blue, yellow, green, and orange color options. Clous de Paris decoration on the time sub-dial adds movement to the model and winks at the integrated bracelet luxury sports watch segment. The escapement, visible through the perforated section at 8 o'clock, also takes its place on the dial as one of the siganture elements of the model family.
The new models are powered by the Caliber LM331 movement, designed and produced by Maurice Lacroix. The 43 jewels automatic movement oscillates at a frequency of 2.5Hz (18,000vph), which is somewhat unusual for a modern caliber. The movement, which can be enjoyed through the sapphire crystal case back, impresses with its 50-hour power reserve when fully wound.
Vivid colors, which remind the flashy style of the 80s, also find a place for themselves in the strap section. All versions come with rubber straps designed to match the dial color. The straps, fastened by a black DLC-coated buckle, can be changed in seconds without any tools, thanks to the brand's Easychange system.
Limited to 50 pieces each, the models are available at a list price of CHF 8,790, which is hardly an entry-level figure not only for the brand but for the industry in general.
Although it is difficult to predict how popular vibrant colors will remain in the world of watches, it seems that humankind's need for change and interest in the extraordinary will never diminish. Brands that are aware of this fact do not hesitate to adapt to changing trends. If you want to be a part of this trend, but more importantly, you want to experience it with the quality and prestige of Maurice Lacroix, one of the major players in Swiss watchmaking, the Aikon Master Grand Date Technicolour Collection is waiting for you.
