TAG Heuer introduced new models added to the Connected collection, the successful model family in the luxury smartwatch segment.
The connected watch segment, which has grown rapidly since its emergence, continues to attract the attention of millions of users, whether they are watch enthusiasts or not. These models, which are inevitable to become technologically unusable in a relatively short time, are offered with a wide price range from entry-level to luxury segment.
TAG Heuer, one of the most important players in the luxury category, is expanding the Connected concept introduced in 2015 with new models today. The new models, which make up the concept's fourth-generation product group, incorporate many technological and visual innovations.
The new models are offered with two different case options, 42mm and 45mm. The 42mm version is only available in stainless steel and differs from the other model with its relatively thin bezel. The version with a case diameter of 45mm is offered in stainless steel or Grade 2 titanium with black PVD coating. The bezel of the 45mm model is made of ceramic. There is a sapphire crystal on the front of both cases. The cases are waterproof up to 50 meters.
The new models are powered by a faster and more efficient Qualcomm Snapdragon 4100+ processor. An altimeter is also included in the sensor range for more accurate activity tracking. As a completely new feature, the updated Fitness App now offers guided exercise routines independently, without the need for a phone, with the help of on-screen animations to show exercises. Users can also add and customize their routines. Watches running Google Wear OS 2 also offer a free upgrade to Wear OS 3.
It takes an hour and a half to fully charge both watches; both watches can offer a full day's use with running monitoring apps. It is stated that the 45mm model, in particular, has a 30% longer battery life than previous models. The magnetically attached charging station also functions as a watch stand, offering an always-on display at night.
In addition, TAG Heuer's trade-in program, which allows the previous generation Connected watch owners to trade up to the latest model and use credits of up to CHF 450, comes as an important advantage.
Many bracelets and strap alternatives are also offered for the new models.
