The happenings under the title of watchmaking trade shows continue without slowing down. After the Baselworld exhibition being hit by major brands announcing their leaves, good news came from the Watches & Wonders side. The organization, which took over the seat from SIHH, is preparing to bring the trade show to you through an exclusive On-Line platform, which is planned to launch on April 25.
30 different brands contribute to the platform to be prepared completely on-line. The event, organized by the Fondation de la Haute Horlogerie (FHH), which is also behind the SIHH, brings A. Lange & Söhne, Cartier, IWC, Jaeger-LeCoultre and many familiar names under the same roof.
The event, which will take place in the "virtual display" logic, will include a different landing page for each brand. Visitors will learn about the brand and its new products on these pages, which will include new products from all brands, promotional media and information by the industry representatives. In addition to the relevant social media accounts, the event will be colored with the virtual participation of brand representatives, where the Fondation de la Haute Horlogerie (FHH) will also take place with its own content. The event, which will be supported by live interviews with industry officials, will start on April 25 at 6:00 am Eastern Time. The event can be followed at www.watchesandwonders.com.
As Horobox, we will be sharing our rich and original content with you simultaneously. Stay healthy...
