2024 Expectations

2024 Expectations

After a challenging year, it is time to express our expectations for the world of watchmaking for the new year. Of course, it is difficult to mention each brand individually, but I cannot help but list my special requests for a few names.

For example, Audemars Piguet. The brand, which made Genta roll over in his grave, makes a name for itself with its watches that are products of "high horology" that are more than toys for the newly rich. It is as if we are witnessing how a brand's respected reputation that has been built over the years is destroyed. As if versions straight out of cartoons were not enough, they have also turned haute horlogerie into toys of nouveau riche. Let's hope they find the right path as soon as possible, otherwise, the dark stains they created in their history will continue to overshadow their glorious name.

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Cartier, I have hope in you. For example, what if you offer a mid-size Tank that is larger than Large but smaller than XLarge? Or what if you shake the market with an extraordinary watch similar to the “Tank a Guichet”? Maybe you could add a few crazy dial colors to your options? Women's watches adorned with jewels, limited edition models made of precious metals, etc. are all nice, but I'm expecting a new entry-level model from you, worthy of the brand.

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Rolex, what should I tell you? You have no chance of launching it, but let me make my wish. I was a little unhappy that you widened the bracelet of the Submariner. Can we go back to the old bracelet? You know, the one that tapers from 20mm to 16mm. Can you please not bring back the old wide lugs while doing this? Can you also make the watch a little smaller? For example, 39mm. That would be an absolute legend, take my word for it.

Jaeger-LeCoultre, I have a few words for you too. Don't worry, these are all good words. You blew our minds with the Reverso Chronograph last year. This year, I expect a watch that is at least as bold and eye-catching from you. I wonder if you should add more to the Memovox and Tribute series.

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I'm sure many of us have the same question about Swatch. I wonder which brand it will introduce a model in collaboration with this year. I liked the Moonswatch at first, but then I faced quality problems. At first, I turned my nose up at the Scuba model, but once I put the watch on my wrist, I realized that it was much better quality than the Moonswatch. I hope the quality will continue to rise and I'm looking forward to the new version.

Let's go a little further afield. It is impossible to ignore a treasure like Seiko. I am sure that the additions to the King Seiko collection will excite many watch lovers. Positioned at a very successful point between Grand Seiko and standard Seiko, KS models manage to offer high quality at a relatively affordable price. I think that if a micro-adjustment mechanism is added to Grand Seiko's models with metal bracelets, there will be a great improvement in comfort.

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