We had a pleasant watch talk with Ömer Aydın - the third generation director of the brand Tevfik Aydın Saat which is known with its contributions to the development of watch industry in Turkey, as well as being one of the most deeply rooted examples of multi-brand merchandising. Mr.Aydın mentioned about their latest Project “Saatlerce” which was a part of the Istanbul Design Biennial – Creative Neighborhood Program.