Serdar OAL
Horobox Writer
Serdar OAL's Articles
What Happens Now?
It is a fact that the first necessity for luxury consumption is motivation, not money. Can we motiva...
Chopard L.U.C. Lunar One Ref. 161927-9001
Being one of the complication models within the L.U.C. series, Lunar One is presented in a platinum...
Baume & Mercier Capeland 10106 Worldtimer
The brand is still loyal to their motto : “Accept only perfection; only manufacture watches of the h...
ROLEX Milsub
The Military Issue Rolex Submariner aka "Milsub" has its own special place in the heart of every vin...
IWC Pilot’s Watches Timezoner Chronograph IW395001
There is no doubt that IWC is one of the very first brands when it gets to the pilot’s watches. IWC’...
Greubel Forsey GMT Review
Being known with it’s unique designs and innovative additions to classic complications, Greubel Fors...
Officine Panerai New Releases
Officine Panerai keeps bringing the action to the world of watches with its 2016 new releases. Right...
Chopard L.U.C. Lunar Big Date
We are starting the week with the 2014 version of Lunar Big Date model from L.U.C Series of the bran...
Swatch Sistem51
Today we got our hands on the Sistem51 made by Swatch. The company that has saved the Swiss watch in...
Portugieser Perpetual Calender "IW503404"
We put our hands on IWC’s all time masterpiece Perpetual Calender with it’s recent face lift exclusi...
Editor’s Notes About Dubai Watch Week 2021
In these days when physical events are slowly coming back to the world of watches, we listened to th...
Bell & Ross Baselworld 2016 Novelties
We present you the latest novelties of Bell & Ross through an exclusive photo shoot for Horobox at B...
Chopard Mille Miglia GTS Automatic Speed Black
The partnership between Chopard and Mille Miglia is still-continuing since its beginning year 1988....
Officine Panerai America’s Cup
At SIHH 2017 we are witnessing the partnership of two important names that are always known by their...
IWC Reveals The Newest Additions to the Portofino Series
IWC launched the newest editions to it’s iconic Portofino Series at Watches and Wonders 2015 includi...
Our New Year Gifts Are Delivered
We would like to share with you the pride and happiness of delivering the gifts we gathered for our...
PAM 685 - PAM 687 Officine Panerai Radiomir 3 Days Acciaio – 47mm
Only a few days to SIHH 2017, Panerai released another novelty. The new collection tributes to the b...
A. Lange & Söhne - Lange 1 Blue Dial (Ref.191.028)
The Lange 1 model, which has been in the collection since the well-established Saxonian brand’s rebo...
The new IWC Pilot Collection is now available at the boutiques
The new Pilot’s Collection by International Watch Company aka IWC which was presented during SIHH 20...
Montblanc 1858 Collection Geosphere Cappadocia Edition by Horobox
We are listening to the story of Montblanc 1858 Collection Geosphere Cappadocia Edition by Horobox,...
Audemars Piguet Jules Audemars Dual Time
When it gets to Audemars Piguet, most of us recall the octagonal shape bezel design which is more li...
Montblanc Ankara
We continue visiting the top brands of the luxury watch market in Turkey. Today, we are at the beaut...
Kailash Review
Suunto is well known for manufacturing smart devices that can be attached to wrists rather than simp...
16 Years at the Top - PAM0025
Between 1997 (when Panerai was acquired by Vendôme Group) and 2013, Panerai had only two models in c...
Capeland Shelby Cobra Limited Edition
Being known as a leading watch manufacturer for classic designs, Baume & Mercier makes it’s impressi...
The New Rolex Air-King
The new Rolex Air-King, which was re-launched at Baselworld 2016 after a two year break, finally got...
H. Moser & Cie. Streamliner Tourbillon
The first tourbillon caliber model of Streamliner, one of the most popular collections of the exotic...
Clever and Attractive. Patek Philippe 5140G
In the magical world of Horology, the features beside telling the time i.e. " complications " have a...
Suunto Ambit3 "Multi Sport Experience"
We had the opportunity to test the latest member of the Finnish brand Suunto where it’s built to per...
Panerai PAM00528 "Lo Scienziato" : A Work of Art on Your Wrist:
Here is the review of this fantastic model with the photos taken by our team.
Most Special Models at 2015
Panerai is surely one of the most exciting brands of Swiss Watch Industry. The Italian origin brand,...
Seems to Have a Sweet Spot for Ceramica.
It’s getting difficult in these days to get a Panerai Ceramica model manufactured in Panerai’s in-ho...
MB&F Legacy Machine Split Escapement Titanium / Green Dial (Ref. 04.TL.G)
One of the boutique names of exotic models, MB&F added a new version to the Legacy Machine Split Esc...
Petit Prince
As a privilege of Horobox followers, we are presenting the latest model of IWC, which was inspired b...
Bell&Ross: BR 03-51 GMT Carbon
For a fellow watch enthusiast, it requires barely a second to recall "aviation" upon seeing a Bell &...
Audemars Piguet "Royal Oak Offshore Chronograph"
The dream of creating a sporty chronograph in the luxury watch making have become a new era.
Audemars Piguet Royal Oak “Jumbo” Extra Thin (Ref. 15202BC.OO.1240BC.01) – SIHH 2019
The iconic model of Audemars Piguet’s Royal Oak Jumbo is re-introduced at the SIHH 2019 with a limit...
Officine Panerai introduces the latest blue dial models
We believe we are safe to say that the all black dials are being replaced in favor of blue ones. Hav...
The new face of Officine Panerai
We finally had the chance to review the Luminor Due in detail. A watch that has been in the firing l...
Introduced A Revolutionary Technology for Quartz: Conquest V.H.P.
Longines, which we have seen so much in time-keeping activities, have introduced the new generation...
IWC Nisantasi Istanbul
We had a nice visit to IWC’s recently renovated boutique in Nişantaşı - Istanbul with exclusive phot...
Breathtaking Battle of Bronze Cases
Being one of the primary alloys in shipbuilding during early 1900s, bronze has been fallen from grac...
Panerai Continues the Show
The Italian origin star of the Swiss watch industry Officine Panerai seems to be determined to keep...
PAM00516 " Equation Of Time " Review
Paneristi have been absolutely thrilled to see the release of Panerai’s latest complication at SIHH:...
Interview with Kevin O’Dell
We had a very pleasant watch chat with Kevin O’Dell who is a world known watch enthusiasts mainly wi...
Interview with Emrah Hattat
We had a pleasant interview with Emrah Hattat – the founder and chairman of board of Best FM, which...
Bvlgari 2016 Novelties
Bulgari keeps rocking the world of watches with its stunning novelties for 2016. The luxury jewelley...
Interview with the Managing Director of Bulgari Horologerie: Mr. Guido Terreni
We have enjoyed a pleasant watch chat with the CEO of Bulgari Watches: Mr. Guido Terreni at the bran...
BLAKEN: Every detail is special for you...
Allow us to introduce you to something rather exclusive. Or you probably witnessed that while some l...
Montblanc Redefines Success
Montblanc redefines success with its latest global campaign “What Moves You, Makes You”.
Interview with TV’s Talented Actor Burak Arslan
We had a delightful conversation with TV’s young talent Burak Arslan about his career, which started...
TAG Heuer Aston Martin Special Editions
TAG Heuer, which has always been involved in motor sports since its first establishment, is the gues...
The HUBLOT Boutique
We had a pleasent start to the week and paid a delightful visit to the beautiful Hublot Boutique at...
Collectors’ Notes for Luminor Due
Panerai came to the fore with its recently released new case design Luminor Due. On the other side,...
Arte Gioia
Since the day it was founded, Arte Gioia only keeps on growing and they managed to secure a stable p...
From Officine Panerai For The 18K Red Gold Lovers
I do not think that anyone would object if I say blue is the favorite dial color of the industry in...
Important Watches, 21 Ekim 2015, Dubai
One of the world biggest auction houses, Christie’s is coming back with a breathtaking event in Duba...
Interview with Walter E. Volpers of IWC
We had a pleasant chat with Walter E. Volpers - Associate Director Product Management Techniques of...
Why Should I Buy a Zenith El Primero..?
I’ve been wearing a Zenith El Primero Chronomaster Power Reserve -the one we have reviewed previousl...
Patek Philippe Ref. 5740/1G Nautilus Perpetual Calendar
A new era is beginning in Patek Philippe’s legendary product group Nautilus, which has succeeded in...
Interview with Gregory Bruttin of Roger Dubuis
We are back with another exclusive interview from SIHH 2016. This time Horobox welcomes the head of...
Interview with Arnaud Carrez of Cartier
Cartier, a symbol of luxury shopping, has moved into the industry with key models that has been intr...
Interview with Jean-Christophe Babin CEO of Bvlgari
First interview from Baselworld 2016...CEO of Bvlgari Jean-Christophe Babin
Jaeger LeCoultre Factory Visit
Horobox was present at the Jaeger LeCoultre factory tour arranged exclusively for the major pressmen...
HYT H5 Horobox Limited Edition & Short Movie
Horobox crowns the HYT H5 Horobox Limited Edition model, which is limited to five pieces only exclus...
Georges KERN & Chris GRAINGER-HERR
Horobox was part of the exclusive roundtable discussion arranged during the SIHH 2017 with press mem...
Interview with the CEO of Ulysse Nardin – Patrik P.Hoffmann
The new boutique of the famous brand Ulysse Nardin, which is represented by Şark Saatçilik in Turkey...
Turkish Celebrity ’Mustafa Sandal’ is on TV
Do you know the famous pop singer Mustafa Sandal is a serious watch enthusiast with a remarkable col...
Unforgettable moments with Baume & Mercier
Happiness belongs to those who know how to welcome and celebrate it. The Swiss Luxury Watchmaker cel...
Another Limited Pilot’s Watch From IWC
IWC launches it’s newest Antoine de Saint-Exupery dedicated watch " Le Petite Prince "
A Brand Exists For Perfection: BAUME & MERCIER
Being a milestone in Swiss watch making history with it’s more than a century background, Baume & Me...
Another Award for the Nomos Glashütte Tangente 41 Update
Three awards in one year: Nomos Glashütte Tangente Neomatik 41 Update continues to collect awards in...
Challenges in Being a Collector
For years, you probably have read many articles about collecting in different medias. Everyone is fo...
Interview With The CEO of Hublot - Ricardo Guadalupe
The latest guest of HoroboxTV’s interview corner where we welcome the famous personalities of watchm...
Don’t Touch My Watch..!
The watches we have are extremely important for us -the watch collectors. Words fail when we try to...
Interview with Angelo Bonati of Panerai
We had a pleasant interview with the charismatic CEO of Panerai Mr. Angelo Bonati who recently annou...
Rolex Daytona Wind
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Happy New Year Gifts From Horobox to Celebrities
Hardly a day passes without spotting a celebrity with a beautiful time piece on his/her wrist. While...
Interview with Emre Karayel
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Interview with Emre Karayel
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Boutique Visit and Interview At Permun Saat
This time we moved boutique visits and interviews out of the borders of Istanbul. We are welcomed by...
Editor’s Corner
There are a number of un-noticed or unknown details in the world of watches. Those details, either c...
Interview With Angelo BONATI (CEO-Panerai)
We had a pleasant watch talk with Angelo Bonati, the legendary CEO of Panerai who falls again like a...
Jaguar F-Pace Driving Experience
Today we are here with a completely different content. We took the new Jaguar F-Pace, which will sur...
Perpetual Calendar Get Together
If you have a saving over 100,000 EUR, I would strongly recommend you NOT to read this article. Othe...
Two New Special Edition Models from Officine Panerai
We got the pictures of those two new Special Edition models of Officine Panerai just one day before...
What Is That Chrono24?
What do you see when you look at Chrono24, the world’s most visited on-line trading platform for man...
Sihh 2016 Review
While 2015 ended up not so efficient for mechanical watch making in terms of innovation and noveltie...
Omega Globemaster Annual Calendar
The Omega Globemaster Collection, released as one of the brand’s flagships at Baselworld 2015, pres...
James Bond’s Choice is Omega Again
The latest movie of the world famous franchise James Bond – Spectre which had a marvelous world prem...
What Should We, Collectors, Do Now?
We keep giving advice to those who want to collect watches. But why don’t we think about the ones wh...
Why Do I Wear A Panerai Luminor Due?
Officine Panerai, which has a serious fan base for years with its own sporty style, showed up with a...
Adventurer’s Newest Passion
Finnish watch manufacturer Suunto’s latest model KAILASH is released via an exclusive event. The eve...
A Club of Friendship for the True Watch Enthusiasts
Horobox, which became one of the indispensable addresses of watch aficionados in a short time, now b...
Four New Models from Panerai
Panerai released four new models within it’s legandary Radiomir collection feauting case options as...
Interview with Pınar YILMAZ of IWC
We had a pleasant chat with Ms.Pınar YILMAZ - Turkey & Israel Marketing Manager of IWC.
Reading Time as "Italic Time"
This time we are in Florence. In Montecatini Terme, the city which is considered the homeland of Off...
German Invasion
We left behind the major fairs of 2017. We saw the latest novelties first at SIHH in January and rec...
If You Were Stranded on a Deserted Island What Three Watches Would You Take?
I’m sure many of us have encountered the original version of this problem in different environments....
Interview with the Sales Director of Montblanc – Elvir Johic
We had a pleasent chat with the Sales Director of Montblanc – Elvir Johic at the beautiful atmospher...
Power Reserve Indicators
The major factors that increase the value of mechanical watches are their complications. A large num...
Jaeger-LeCoultre Polaris Gala Evening
During SIHH, Jaeger-LeCoultre hosted an exceptional gala evening to launch its new elegant sport col...
Blancpain Villeret Quantieme Complet GMT
Blancpain introduced a new version of its signature Villeret Quantième Complet model family which fe...
Interview With Panerai’s Research & Development Director - Frederic Dreyer
Panerai’s Research & Development Director - Frédéric Dreyer is the guest of our pages with the pleas...
Interview With Remy Julia Of Christie’s
The timepieces which will be auctioned by the world famous auction house Christie’s for the Onlywatc...
Interview With Julien Tornare – CEO of Zenith
Julien Tornare – the experienced CEO of Zenith which attracted a great deal of attention with its re...
Interview with Selim Canbazoğlu
We have a pleasent watch talk with our dear friend fellow watch collector Selim Canbazoğlu
Hublot Football Team Watches
I believe we all experienced welcoming the new year’s eve with a spectacular gift. Making your loved...
Why Should I Buy a Patek Philippe 5270g?
Mechanical watch aficionados know exactly what the title says. To be able to get this watch, that ha...
Jaeger-LeCoultre - Heritage Gallery
In the past days, I have had the chance to visit once again the well-organized factory of the famous...
Officine Panerai PAM01000 and PAM01005
Officine Panerai announced the discontinuation of the models PAM00000 and PAM00005 in favor of the f...
An Evening In Rome With Bulgari - #thebdinner
Bulgari, which gained a remarkable momentum with their successful designs and innovations in traditi...
Sezen KİRACI of Baume & Mercier Turkey and Aynur YALAMAN of Özgür Saat
We had a pleasant chat with Ms.Sezen KİRACI of Baume & Mercier Turkey and Aynur YALAMAN of Özgür Saa...
Combination of Heritage and Innovation: Heritage Corum Lab 01 (Ref. Z410/03954 - 410.100.43/F371 AV01)
Swiss luxury watchmaker Corum blends the ancient metallurgical material Damascus steel with a contem...
Interview With Nicolas Baretzki – CEO of Montblanc
We made an enjoyable interview with Nicolas Baretzki, the experienced CEO of Montblanc, who made a b...
Tudor Heritage Black Bay Orologi & Passioni Limited Edition
The "Orologi & Passioni" forum, where Italy’s most passionate hour collectors are members, has colla...
Custom Strap Madness
Custom watch straps attract most watch enthusiasts in these days. Instead of buying a new watch, it’...
Panerai Luminor Cases
We had a close look at the current version of Luminor cases designed by Alessandro Bettarini. and be...
A Quick Look Back At 2015
We are about to leave 2015 behind. Let’s take a quick look back at the highlights for the watch indu...
IWC Big Pilot Ref. 5002 “Transitional”
We will take a look at the IWC 5002, which we have already reviewed in detail, and have brought a ne...
Ulysse Nardin Manufacture Visit
We have been in the business for years. Our trip, which we perform with our watch enthusiast and col...
Special Weekend with Francesco Ferretti and Mustafa Sandal
I spent the last weekend as a guest to one of the most iconic brands for the Swiss Watch Industry; O...
Interview with Fabrizio Buonamassa – Design Director of Bulgari
Today’s guest in our exclusive section where we share live interviews with the personalities that pu...
Oris Big Crown ProPilot Rega Fleet Limited Edition (Ref. 798 7773 4284-Set)
Oris, which has made a name for itself with its nature-friendly social responsibility projects, also...
Interview With The Phenomenon Figure of The Watch Related Social Media Anish Bhatt – aka “Watchanish”
We had an enjoyable conversation with Anish Bhatt, the owner of the Instagram account “watchanish”,...
Interview with Carole Forestier KASAPI for Cartier
The master watchmaker powering up Cartier’s Fine Watchmaking division talks to Horobox about her vis...
Visit To Omega’s New Factory
Swiss watchmaking industry’s giant name Omega, unveiled their brand new factory in Bienne – Switzerl...
Kanyon AVM Boutique Visit
We paid a pleasent visit to Tektaş Saatçilik’s multi brand boutique in Kanyon AVM which is completel...
Blancpain Fifty Fathoms Bathyscaphe Chronograph Flyback Green
Blancpain has added a new green-themed model to its Bathyscaphe series, the elegant chronograph of t...
First Limited Edition Project
Horobox, which is preparing to celebrate its 4th anniversary, had its first limited edition timepiec...
Officine Panerai Releases another Novelty
Panerai, pepping up the industry with its novelties, released another spectacular timepiece. We stro...
Chopard Boutique Visit
We have visited the Chopard Boutique at Nişantaşı established in 1997 by the leading group of the lu...
Chopard Alpine Eagle XL Chrono
Chopard added new chronograph versions to the Alpine Eagle model family, its successful representati...
ROTAP Ankara
We have paid a pleasant visit to the leading multi brand luxury watch chain Rotap’s boutique located...
Dubai Watch Week 2017
I finally got a chance to visit the organization 3rd edition this year. The interest and the partici...
Interview With the CEO of Omega – Raynald Aeschlimann
We had a pleasant chat with Raynald Aeschlimann –CEO of Omega at the brand’s beautiful booth at the...
Patek Philippe Calatrava Weekly Calendar (Ref. 5212A-001)
Now it is possible to see the A prefix in the references of Patek Philippe Calatrava series. Althoug...
Rare Watches Including Important Private Collections
We would like to share with you our top 5 watches out of the inventory for the upcoming Christie’s A...
Interview With Wilhelm Schmid – The CEO of A. Lange & Söhne
We had a pleasant conversation with Wilhelm Schmid, the successful CEO of A. Lange & Söhne from the...
Officine Panerai’s Mare Nostrum Story Continues with PAM 716
If you are looking for a timepiece with a story, it will be enough to choose one of the Office Paner...
ROLEX Daytona… Should we go for the ceramic bezel version or move on with the good old stainless steel bezel one..?
It was one of the most talked about topics of the watch world.. Some thought that it would never hap...
Interview with Oğuz UÇANLAR
We had a pleasant watch talk with our dear friend and watch enthusiast Oğuz UÇANLAR.
Editor’s Favorites From Baselworld 2016
It’s been seven months since this year’s Baselworld Exhibition and finally, I have my Top 5 novelty...
A professor watch maker: Ugo PANCANI
Horobox welcomes a true professor watch maker. Ugo PANCANI, came to Istanbul to participate to the w...
Boutique Visit and Interview At Permun Saat
This time we moved boutique visits and interviews out of the borders of Istanbul. We are welcomed by...
US$ 140,000 for a Fake Watch
Can you notice a fake watch from 500 metres? You thoughs may change after reading this special news....
Officine Panerai Torpedo Dial
The “Siluro a Lenta Corsa”, which was developed by the Italian Navy before the WWII, is one of the m...
Christie’s Watch Department Director & Auctioneer Thomas PERAZZI
We have the pleasure to welcome the Watch Division Manager and Auctioneer at one of the world bigges...
Waiting Lists
Is your name on the waiting list? How long will you wait? Most probably, those who prepared the list...
Panerai Central
Horobox welcomed another popular personality from the Panerai Community. Please welcome our dear fri...
Recommendations for Collector Candidates
We are all born collectors. We have been collectors of many objects since childhood. So, what are th...
Interview with Lapo Elkann
We had an interview with Mr.Lapo Elkann, who created the special Italia Independent Collection of Hu...
Einstein From Schaffhausen :Kurt KLAUS
Istanbul received one of the latest era legends of mechanical watch making - Kurt Klaus as a guest. ...
Hublot Techframe Ferrari 70 Years Tourbillon Chronograph PEEK Carbon
We are now used to see the collaboration of watchmakers and automobile manufacturers. Such projects...
Frederique Constant Highlife Automatic COSC Horobox Limited Edition
This is it! Horobox's new limited edition watch has been announced. Here are the details of our fift...
What is GMT and how does it work..? ( Video )
Horobox editors Serdar OAL and Burak BAYRAM talk about the GMT function.
Interview with Mustafa Eliaçık of Şark Saat
We had a pleasant chat with Mustafa Eliaçık - The Chairman of Şark Saat.
Interview With Daniel Bacardit-Stamm - Middle East General Manager of Richard Mille
Daniel Bacardit-Stamm - Middle East General Manager of Richard Mille, a young representative of Hi-E...
Fabrizio Buonamassa Stigliani
Being one of the very first brands in the luxury business, BVLGARI deeply reflects the Italian desig...
Ahmet AYDIN of AYDIN Saat
Horobox welcomed a very important figure for the watch business in Turkey. Today, our Watch Talk Cor...
Interview With Ömer Aydın of Tevfik Aydın Saat
We had a pleasant watch talk with Ömer Aydın - the third generation director of the brand Tevfik Ayd...
Interview with Shane Griffin of Monta Watch
We had a pleasant watch talk with the Sales and Marketing Director of Monta Watch – Mr. Shane Griffi...
meets Christie’s
World most recognized watch catalog Armband Uhren and the most known auction house Christie’s host a...
A Different Personality in Watch Industry: Güler BOYRAZ
We had a pleasant chat with Güler Boyraz who studied watchmaking at the birth place of the industry...
TAG Heuer Aquaracer Professional 300 (Ref. WBP201A.BA0632)
TAG Heuer seems to maintain its successful graphic in the diver's watches segment with the Aquaracer...
Audemars Piguet Boutique Visit
Whether it is Milan, Paris, Hong Kong, New York, or any other major city you visit, there will be an...
IWC Schaffhausen Factory Visit
Schaffhausen is known to be the home town of the luxury watch maker brand - International Watch Comp...
56.. 57.. 58..
If I say that these consecutive numbers, which seems to be counting, are actually names of current m...
Life Saving Watches
On the 84th anniversary of our great leader's passing into eternity, we gathered together the pocket...
Interview With François-Marc Sastre of Cartier
We had a pleasant chat with the South East Europe Director of Cartier -Mr. François-Marc Sastre, whi...
Interview With Nina Jagle
During our presence at SIHH 2016 as a special guest of Richemont Group Turkey, we had the opportunit...
Zenith Factory Visit
As Horobox, we continue our factory visits as much as possible. This time, the invitation came from...
Christie’s 21st October 2015 Auction Results
One of the world’s leading auction houses Christie’s started the season with the " Important Watches...