Maurice Lacroix adds new versions to the Pontos Day Date 41mm series, which is considered one of the most successful model families in its segment.
The Maurice Lacroix PONTOS has always been a refined expression of luxury watchmaking where seemingly small details collectively promise lasting ownership delight. Now, the model has evolved, proffering even higher standards of refinement while at the same time upholding Maurice Lacroix’s reputation for delivering high perceived value.
By judiciously juxtaposing different hues, textures, lines, and curves, Maurice Lacroix has produced a dial that is rich in detail, beautifully appointed, and eminently simple to read. Faceted hour and minute hands, lined with white Super-LumiNOVA, collaborate with applied indexes to impart meaning clearly and with style. The minute track does not hug the edge of the dial, but sits inside the hour track, providing an attractive break with tradition. Slightly recessed, the track employs neat markings and uses tonal contrast to provide an effective means of delineation.
As the model’s name implies, the dial is endowed with two apertures, one positioned below 12 o’clock, showing the prevailing day, and a second at 6 o’clock, indicating the date. The PONTOS Day-Date is offered in a choice of three dial colors, including black, silver, and anthracite. All dials are enlivened with a sunray motif, complemented with silver or golden-toned hands and indexes.
The stainless case, measuring 41mm in diameter, unites brushed and polished surfaces to bestow a sophisticated look while the automatic Caliber ML143 can be admired via the exhibition case back. The caliber is appointed with Côtes de Genève while the rotor is embellished with vertical Côtes de Genève and sun brushing.
Wearers are indulged with a choice of a 3-rows stainless steel bracelet or black leather strap. The latter option sports the M-logo, a detail that reinforces the overall sense of sumptuousness. The new PONTOS Day Date features the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools.
The packaging for the new PONTOS Day Date is yet another example of Maurice Lacroix’s proactive approach to watchmaking. Building on the successful launch of the AIKON #tide collection, a range of models made from upcycled ocean-bound waste, the brand is now supplying all its watches in packaging made of #tide Ocean Material®. Each box includes a space to store an additional strap in a dedicated compartment and features a QR code which, when scanned, links to a digital user manual, obviating the need for paper instructions, once again mitigating any ecological impact.
While the previous version of the PONTOS Day Date was unquestionably impressive, the Jura-based watch brand has endowed this new model with an array of refinements, heightening the overall ownership experience.
Recommended retail price:
For models with leather straps: CHF 1’900.-
For models with stainless steel bracelets: CHF 1'950.-
