Designed by Zenith and Phillips together and produced in platinum, the new unique piece El Primero will meet its owner through an exclusive auction in Geneva on November 9-10.
Zenith marks the end of the El Primero 50th Anniversary celebrations with an exclusive event. The brand, in collaboration with Phillips in Association with Bacs & Russo, will introduce a unique piece platinum El Primero to watch enthusiasts in Geneva on November 8.
This precious watch, the platinum El Primero, will meet its lucky owner through the special Geneva Clock Auction X, which will be held at the Hôtel La Réserve on November 9-10 and hosted by auction house Phillips in Association with Bacs & Russo.
The new model, which shares similar design codes with the Ref. A386, is a first for the auction house as well as the one and only El Primero timepiece made of Grade 950. Another first for the brand is the retro-inspired model’s dial made of lapis lazuli in vibrant blue tone and gold speckles. The dial, which is finished in an attracting blue color, features a date display between 4 and 5 o’clock, 30 minutes counter at 3 o’clock, 12 hours totalizer at 6 o’clock and a small seconds counter at 6 o’clock. All markers and hands are Super-LumiNOVA applied.
The platinum case measures 37.5mm in diameter and offers a one-piece design. The sapphire crystal case back features ‘1969-2019’ and ‘PHILLIPS IN A ASSOCIATION WITH BACS & RUSSO’ on the platinum chapter and ‘THE ONE-OFF’ inscription on the crystal.
A matching blue calfskin strap complements the Platinum Zenith El Primero, which comes with a 50-year international warranty.
The revenue from the auction sale of this unique watch will be donated to Zoe4Life, a Swiss non-profit organization that is part of the international network of children’s cancer.
