The model family, which maintains its place among the most successful price/performance models of not only recent years, but all time, is expanding with digital display models that have been successfully adapted to the concept.
The collection, which has continued to develop without losing anything from its popularity since the day it was introduced, meets with watch lovers again with retro models that refer to the digital revolution. Putting a nostalgic emphasis on Tissot's commitment to innovation, which is one of the leading brands not only for Switzerland but for the watch industry in general, the collection comes with two case options 35mm and 40mm.
Before moving on to the models, let's take a look at Tissot's history with Quartz and Digital technologies.
Another important development regarding the year 1969, which had many firsts for the watch world, took place in Japan. A new watch model equipped with quartz technology that will revolutionize the world has been introduced. By replacing the automatic movement with a much more precise, less-maintenance, and more affordable quartz oscillator, Japanese manufacturers caused a redistribution of cards in the watch industry. On the other hand, this progress came simultaneously with the development of digital technologies that were gaining momentum. The introduction of LED (light-emitting diode) or LCD (liquid crystal) digital display instead of analog on the dials paved the way for new functions that were unthinkable before and led to the emergence of a new segment.
Reacting to this warning shot, Swiss manufacturers immediately started working. Competition was fierce, and the crisis was pushing them hard, but they were quick to react to this situation. Despite everything, even if they preferred not to break with the tradition of mechanical watchmaking, which remained a luxury niche, they were aware that they had to produce quartz models that were better adapted to the demand of the market in parallel with this. Developing new solutions in a very short time, Tissot went through a similar process.
Just three years later, in 1972, the first Tissot model with quartz movement and digital display was introduced. In this model with a black leather strap, the hours and minutes were displayed on a digital display placed in a narrow window above the modern metallic dial. This watch, which was never released and remained a prototype, nevertheless became an important witness of Tissot's first steps in this field.
Just as the emergence of the quartz oscillator as a new watch component shook mechanical watchmaking, digital imaging revolutionized the concept of the watch. Using the screen instead of the dial increased the possibilities. Before long, watches turned into multi-functional gadgets.
Designed by automobile body designer Nuccio Bertone (1914-1997) for Tissot in 1976, the sensational Tissot Stratos by Bertone already had this versatility: It keeps the time in an extremely accurate manner (hours, minutes, and seconds with an error of max. +/-5 seconds per month). ) as well as the exact date (month, day, and year), it can be programmed into two different time zones and can measure the time from start to finish, including lap times, with an accuracy of one-hundredth of a second. It also had night lighting that could be used in different modes.
As the official timekeeper of the Formula 1 Lotus team in 1979, Tissot designed new sports models with different displays: the first developed Tissot Quartz F1 and Tissot TS-X series, notably the 1986 TwoTimer, the 1990s Viatech series and the 1999 T-Touch. laid the foundation for new editions. Quartz movements and digital displays never left the product lines of the well-established brand. On the contrary, it continued to evolve.
The newly introduced model family blends today's PRX concept with the Tissot Digital model, equipped with the Caliber 2040 introduced in 1977. Successfully adapted to the PRX's sport-chic watch concept with an integrated bracelet, the LCD screen offers watch lovers both a nostalgic and fun experience.
The PRX Digital is available in three different series, including all-gold PVD and stainless steel options with black or silver dials. All models come in 35mm and 40mm case alternatives and come to life with the Swiss-made DGT-2040 Quartz digital movement. The models, accompanied by sapphire crystal glasses, offer resistance to water pressure up to 100 meters, as in the other versions in the collection. The Caliber DGT-2040, which offers dual time zone, day-date, chronograph, timer, alarm, and strong backlight features, is at the heart of the cases, which are equipped with an integrated interchangeable metal bracelet.
