Who can say no to a glowing solar system on the wrist? Xeric celebrates the 50th anniversary of NASA’s Apollo 11 mission with a very special model. Moreover, with an extraordinary sales tactic...
Xeric, a small watch company from San Francisco, California, aims to give watch lovers a completely new sensation in response to the exorbitant list prices demanded for the sake of brand value, with its extraordinary marketing and sales strategies.
The brand, which combines original and simple designs with entry-level mechanical and battery-powered movements, thinks that one should focus on the feeling special instead of the names are written on the dial, preparing to sign an untapped success so far by taking the power of the internet behind.
The collection, which was prepared within the celebration of the 50th anniversary of Apollo 11’s manned flight to the moon, was announced by Kickstarter, which supports worldwide venture projects. The project, which has been presented to enthusiasts with a $ 10,000 target, has so far raised more than $ 4,500,000 and is supported by more than 15,000 enthusiasts. Impressive, isn’t it? Indeed, I anticipate that the total amount collected for the project at the end of the campaign period will exceed $ 5 million.
So what does it take you to participate in this campaign and what it does to Xeric? First, let’s consider the Xeric part. It has achieved much more than the capital needed to produce the watches. At the end of the campaign, they are obliged to immediately roll up their sleeves and proceed to the actual productions. In short, the products they presented to their fans were appreciated and they managed to collect almost 50 times the money they wanted. The customers’ status is even more festive. Supporters who receive discounts and early delivery opportunities ranging from 25% to 45% depending on the model chosen will also be awarded various gifts.
Now, take a look at the watches. Our model’s name is Trappist-1, an ultra-cold dwarf star recently discovered by NASA. The NASA names used in the models’ dials are all licensed. The watches feature 44mm x 15mm stainless steel cases. Cerakote coating can be applied to the cases for a small extra fee. Like the Omega Speedmaster models that go to the moon, the crystal is hesalite. The models, which will be presented on Horween leather strap, are available with two different movements. One is the Seiko VH31 quartz caliber, the other is Miyota’s automatic 8215 caliber with a 42-hour power reserve. In the hands of the automatic movement model, tritium tubes were used, unlike the battery-powered model. In the remaining parts of the dial, there is plenty of SuperLuminova.
Despite seeing the traditional three-hand layout in the dial, the unique design makes you feel like you are looking at something much better than what you’ve paid for. The second hand and countless dots on which the star map in the sky is copied are ready to create a brilliant image on your wrist at night. In the hour and minute hands, the circles symbolizing the sun and planets greet us.
If you are not convinced that these designs are special enough, I would like to leave you with the meteorite dial models. The dials, which are taken from real meteors, offer the chance to carry a piece from the depths of space on your wrist. They differ from each other by various processing methods applied.
Let me add that, every watch will be produced in limited numbers and many of them are already waiting to be delivered to their owners. Therefore, you had better hurry up. Going on a space trip with Xeric is much easier than you think.
