Bulgari introduced the new Bvlgari Aluminum Steve Aoki Special Edition, designed with famous producer, DJ, and fashion designer Steve Aoki.
Before moving on to the model in the iconic Aluminum Watch product group, which successfully carries the brand DNA to the present day, let's talk about Steve Aoki. Having nearly 3 billion music streams to his name, Steve Aoki is a true visionary. Billboard described the two-time Grammy Award-nominated artist/DJ/producer and Dim Mak Records founder as “one of the most in-demand entertainers in the world.” As a solo artist, Aoki boasts a lauded cross-genre discography that includes 7 studio albums and collaborations with Lil Uzi Vert, Maluma, BTS, Linkin Park, and Louis Tomlinson, amongst others.
“BULGARI is a company that stands for tradition, for craftsmanship, for quality. These core principles are sacred to me and guide how I both aspire to live and create. Time is one of our most valuable currencies. That is why, together, we mindfully and meticulously designed a beautiful timepiece that upholds the strong standards of quality and craftsmanship that both BVLGARI and I stand for. I am beaming with pride and excitement to share this new timepiece with the world and cannot wait to share what else we have coming together.” says Aoki.
The new model comes in a 40mm diameter aluminum case. The case, which also houses a rubber bezel, one of the signature details of the model family, has a sapphire crystal glass on the front and a titanium cover on the back. The model is waterproof up to 100 meters.
The model hosts an entirely Super-LumiNOVA-coated dial finished in white, featuring the Steve Aoki logo.
The new model beats with the Caliber B77 automatic movement. ETA 2892-based caliber offers 42 hours of power reserve when fully wound.
The model, which comes with a multi-piece and metal-linked rubber strap and standard buckle, can only be purchased from Bulgari boutiques or the brand's e-commerce site.