LVMH Group, one of the giants of luxury watchmaking industry, started to count down for its upcoming event to be held in Dubai in January. Partipacting as the only officially invited media from Turkey, please follow Horobox through all its social media accounts and Horobox.com for the detailed content regarding the upcoming event.
2019 was a year of frequent leaving brand news from the major trade shows of luxury watchmaking, Baselworld, and SIHH. LVMH Group also reported that it would be arranging an organization last summer. The group will host a new event in Dubai this January.
The event will take place at the Dubai Bulgari Hotel on 13-14 January and will present the novelties of LVMH Group's major brands Bulgari, TAG Heuer, Hublot and Zenith to the international media and retailers.
“In between Geneva in January and Basel in March, we have had in recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties have allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events”, declared Jean-Christophe Babin.
“We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category”, said Stéphane Bianchi.
We have mentioned in our previous articles that both major watch trade shows lost blood and the classic watch exhibition concept was no longer sufficient, especially on the brands' side. There is no doubt that the long gap that has intervened has caused difficulties in the calendars of the brands that they have become accustomed to. Therefore, we can predict the reasons behind the early launch decision. However, organizing events in the Far East and the Middle East (Dubai) rather than Switzerland seems to confirm that the new favorite clientele for luxury shopping comes from these regions.
