The heart of Geneva, the capital of the watchmaking industry, is getting ready to beat with the rhythm of the watches from 27 March to 2 April. 'The Salon', where Watches & Wonders will take place, will open its doors to the public throughout the weekend. Thus, visitors will have the opportunity to discover the wonders brought by the 48 watch brand and manufacturer to curious eyes and to wander through the world of extraordinary watches.
Watches & Wonders will be held across the city for the first time this year. Watch brands have already started to prepare for this highly anticipated event.
Watches & Wonders invites all city dwellers and visitors, whether watch enthusiasts or not, to enjoy a unique experience in the heart of the Salon, designed as a magnificent village with squares, alleys, restaurants, and watchmaking universes. In total, about 50 watch brands and manufacturers will exhibit their high-quality products in Geneva.
The fair, where extraordinary pieces will be introduced, will
start on March 27 this year. Watch brands will showcase their
latest creations at the event, which is eagerly awaited by major
players in the watchmaking industry. The first days of the fair are
reserved for business visits; On April 1 and 2, anyone who wishes
will be able to travel to the heart of the clocks.
You can experience the organization, which is much more than a
trade fair, or make a virtual visit at watchesandwonders.com.
Watches & Wonders is a platform where you can listen to professional names in the watch industry and learn a lot. The fair will host its visitors with a specially organized comprehensive program that spans 1 and 2 April. Approximately six chat and discussion panels will be held in the auditorium each day. Famous experts and speakers will analyze watch trends, and explain what qualities make a watch valuable or how to start collecting classic watches. Current themes such as the metaverse, NFT, blockchain, or circularity will also be discussed.
Watches & Wonders is an organization dedicated to time: It will first shed light on the past with products designed in the footsteps of a century-old tradition, and then with the watches that revolutionize this art, today. In the LAB area dedicated to innovation and new technologies, the future will be discussed through projects carried out by participating companies that are determined to embroider the future into the heart of watch mechanisms.
The Salon has many activities for visitors to explore, including Karine Bauzin's photography exhibition 'What time is it?'. The exhibition questions our relationship with time and how we perceive it. Swiss photojournalist Bauzin asked people he met in 20 different countries, "What time is it?" Their answers are summed up in a single hand gesture that is repeated around the world and used by watchmakers when they invented the wristwatch. It took the photographer ten years to complete this ethnographic work.
Although the hall is the center of the event, which recurs every year, the whole of Geneva will keep up with the rhythm of the watch movements throughout the week. Major watch shops on the Rue du Rhône and Rues Basses will open their doors at the carefully organized event to showcase exclusive designs, unique pieces, and rare watch complications. Each participating brand's boutique plans special activities to welcome visitors and demonstrate their expertise. A special watchmaking-themed event will be held at Rues Basses on Thursday, March 30 from 17:00 to 21:00. You can explore the wonders of watchmaking in the company of concerts, street entertainment, and famous artists. Those who want to extend the experience can attend the panel titled 'Geneva and Watchmaking' at Pont de la Machine. This venue will also function as an information center throughout the week.
If you are one of those who have an amateur curiosity or a deep passion for fine watches, Watches & Wonders is a rare event that you should never miss: Online tickets are on sale at watchesandwonders.com on February 1st at noon.
As always, we, as Horobox, will participate in the trade show and present all the novelties about the world of watches with detailed content, live broadcasts, and exclusive interviews.
Participating Brands
A. LANGE & SÖHNE | ALPINA WATCHES | ANGELUS | ARNOLD & SON | BAUME & MERCIER | BEAUREGARD | BELL & ROSS | CARTIER | CHANEL | CHARLES ZUBER | CHARRIOL | CHOPARD | CHRONOSWISS | CYRUS GENÈVE | CZAPEK & CIE | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GRAND SEIKO | GRÖNEFELD | HAUTLENCE | HERMÈS | HUBLOT | HYSEK | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | LAURENT FERRIER | LOUIS MOINET | MONTBLANC | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | REBELLION TIMEPIECES | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SPEAKE-MARIN | TAG HEUER | TRILOBE |TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH
